eyes4you — Comfort, brought into focus.
Website UI/UX design for a Portuguese contact lens subscription platform built around effortless reordering.
Services
UI Design
UX Design
Visual Design
Motion Design
Deliverables
Website UI
Mobile UI
UX Flow
Visual Design System
Animations
Clients
eyes4you
Escolha Digital
Contact lenses are one of those products people buy repeatedly, reliably, and without much joy in the process. eyes4you wanted to change the experience entirely — building a subscription platform where reordering feels as effortless as wearing the lenses themselves. Working alongside Escolha Digital, the challenge was to design a website that earns trust immediately, removes every point of friction, and still manages to feel like a brand worth noticing.
The hero that sees you.
The centrepiece of the design is the "CONFORTO" hero — a full-screen typographic moment where the letters blur and dissolve around a single sharp focal point, mimicking what a contact lens does when it settles on your eye. It's not decoration. It's the entire product promise, expressed visually without a single word of explanation.
The effect is immediately arresting. More importantly, it's immediately understood.
A subscription experience that respects your time.
The primary CTA in the navigation isn't "Shop" or "Browse" — it's "Repetir Encomenda" (Repeat Order). That single decision says everything about the UX philosophy behind the project. Eyes4you's most valuable users are the ones who already know what they need. The interface was designed to serve them first: get in, reorder, get out. No unnecessary steps, no hunting through catalogues.
New users follow a different but equally considered path — a free trial appointment, a personalised subscription frequency, and a 10% first-order discount that removes the last hesitation before committing.
Softness as a system.
The visual language was built around the product's core values: comfort, quality, care. The palette transitions from a rich violet hero into a clean, airy white — warm rather than clinical, confident rather than cold. Rounded cards, generous spacing, and a gradual softening as the user scrolls down create a sense of ease that mirrors the product experience itself.
The motion design extends that logic into interaction. Transitions are smooth and purposeful — nothing jarring, nothing that demands attention away from the content.
Mobile, first in practice.
The mobile screens were designed with the same level of intention as the desktop. The card-based layout, the iconography, the typographic hierarchy — all of it adapts without losing anything. For a subscription platform where a significant portion of repeat orders happen on the go, a seamless mobile experience isn't a nice-to-have. It's the product.
Instance
Visual identity for an AI app builder.
Working on something?
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