Quanto custa um designer freelancer em Portugal em 2026?
Preços reais de design em Portugal, explicados por um designer freelancer com 14 anos de experiência. Logótipos, identidade de marca, landing pages e mais.
How I Write a Design Brief (and the Questions Most Clients Skip
A good brief takes fifteen minutes and saves weeks. Here are the exact questions I ask before starting any project, and why most of them have nothing to do with design.
Why I don't do design tasks when applying for a job
I've been designing for fourteen years. I have a portfolio, case studies, and Figma files you can open right now. And yet, sometimes, a company will ask me to spend a weekend solving a hypothetical problem for free. I say no. Here's why.
What should you actually pay for a brand identity? (And why location doesn't matter anymore)
A logo on Fiverr costs €50. An agency in London charges €50,000. Both call it branding. Here's what brand identity actually costs and what you're really paying for.
In-house designer or freelancer: when to outsource design work
I get hired for projects that in-house teams could do themselves. Understanding why that happens is more useful than a pros-and-cons list.
How I organise and structure my Figma files
The ten-page structure I use on every Figma project, why the sidebar matters more than most designers think, and a free template you can duplicate and start using today.
Why I don't care if you're a senior or junior designer
Senior. Junior. Lead. These labels exist for payroll and org charts, not for the quality of someone's thinking. After fourteen years of design work, here's what I actually pay attention to.
Design taste is a business skill. Here's how I developed mine.
Taste sounds like a soft skill. Something you either have or you don't. But after fourteen years of design work, I've learned it's actually accumulated judgment, built from thousands of decisions, obsessions, and experiences outside of design. In a world where AI can generate a logo in twelve seconds, taste might be the only thing left that's hard to copy.
AI tools I use in my design workflow (and what actually worries me)
Most of us are probably replaceable, and saying otherwise feels dishonest. Here's how I actually use AI in my design work after 14 years, where I draw the line, and what worries me more than our industry disappearing.

