Why I don't do design tasks when applying for a job
Diogo Ferreira Diogo Ferreira

Why I don't do design tasks when applying for a job

I've been designing for fourteen years. I have a portfolio, case studies, and Figma files you can open right now. And yet, sometimes, a company will ask me to spend a weekend solving a hypothetical problem for free. I say no. Here's why.

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Design taste is a business skill. Here's how I developed mine.
Diogo Ferreira Diogo Ferreira

Design taste is a business skill. Here's how I developed mine.

Taste sounds like a soft skill. Something you either have or you don't. But after fourteen years of design work, I've learned it's actually accumulated judgment, built from thousands of decisions, obsessions, and experiences outside of design. In a world where AI can generate a logo in twelve seconds, taste might be the only thing left that's hard to copy.

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