Design taste is a business skill. Here's how I developed mine.
Taste sounds like a soft skill. Something you either have or you don't. But after fourteen years of design work, I've learned it's actually accumulated judgment, built from thousands of decisions, obsessions, and experiences outside of design. In a world where AI can generate a logo in twelve seconds, taste might be the only thing left that's hard to copy.
AI tools I use in my design workflow (and what actually worries me)
Most of us are probably replaceable, and saying otherwise feels dishonest. Here's how I actually use AI in my design work after 14 years, where I draw the line, and what worries me more than our industry disappearing.