How I organise and structure my Figma files
The ten-page structure I use on every Figma project, why the sidebar matters more than most designers think, and a free template you can duplicate and start using today.
Design taste is a business skill. Here's how I developed mine.
Taste sounds like a soft skill. Something you either have or you don't. But after fourteen years of design work, I've learned it's actually accumulated judgment, built from thousands of decisions, obsessions, and experiences outside of design. In a world where AI can generate a logo in twelve seconds, taste might be the only thing left that's hard to copy.